UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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Department of Business Administration
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Department of Business Administration
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| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2018 | Drivers of resistance to lebanese political marketing campaigns: an exploratory analysis | Hajjar, Samer |
| 2 | 2018 | How french consumers perceive the ethnic products: the case of nike hijab | Hajjar, Samer ; Ouaida, Fadila |
| 3 | 2018 | Why do consumers negatively evaluate green advertising? | Hajjar, Samer ; Dekhili, Sihem |