Branding, social media content creation and media planning for the Lady of Balamand monastery products

Abstract

This project is outlined to create a Media plan for the Balamand Monastery products. It aims to present products and inform people about the product’s variety. Also, we developed this plan to boost sales of Balamand monastery products. We used different strategies in this plan. We opena new account on Facebook and Instagram to promote the products we offer. The Monastery assisted by sharing our accounts on their pages. Sponsorships and public relations were also included to ensure the reach of our target audience.In summary, our social media efforts were very successful. Many people placed orders by calling the library. The farm also received a large number of calls for cheese and labneh. Likewise, on Facebook and Instagram, we received lots of orders and notifications.Looks like everyone is loving our products online.