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Title: Branding, social media content creation and media planning for the Lady of Balamand monastery products
Authors: Abi Ishak, Souad
Advisors: Khoury, Josiane El 
Keywords: Media plan, products, boost sales, strategies, Facebook, Instagram, Sponsorships, Public Relations, target audience
Issue Date: 2024
This project is outlined to create a Media plan for the Balamand Monastery products. It aims to present products and inform people about the product’s variety. Also, we developed this plan to boost sales of Balamand monastery products. We used different strategies in this plan. We opena new account on Facebook and Instagram to promote the products we offer. The Monastery assisted by sharing our accounts on their pages. Sponsorships and public relations were also included to ensure the reach of our target audience.In summary, our social media efforts were very successful. Many people placed orders by calling the library. The farm also received a large number of calls for cheese and labneh. Likewise, on Facebook and Instagram, we received lots of orders and notifications.Looks like everyone is loving our products online.
Includes bibliographical references (p. 32)
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Type: Project
Appears in Collections:UOB Theses and Projects

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