Conceptual interior design of a new Mercedes-Benzes Me store

Abstract

This project aims to create a modernized and highly developed ‘’ CLUB SHOP ‘’ concept in Beirut. The shop will function as a Mercedes Benz Me store and, it will be the first of its kind in the Middle East region. Therefore, the introduction of such a store will provide the fans of Mercedes Benz (MB) with a personal and easier access to the brands’ products. In addition, this project will study various car makers retail shops and propose a high-end technology and innovative club store that includes all the major MB divisions in a single space. So, it will enable a unique first-hand encounter with the brand and create a gateway into the future of integrated and intelligent mobility. The space will be the meeting point of the real and virtual world, where emotion and technology blend together and transcend the customer to concept of modern luxury. This enhanced facility offers not only an outstanding retail experience to visitors interested in the latest merchandise but also welcomes customers welling to purchase Mercedes cars. The members stepping in can experience the brand interactively due to digital touch tables or, can even envision their dream car through virtual reality and undertake test drives.