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Title: Conceptual interior design of a new Mercedes-Benzes Me store
Authors: Issa, Samar
Advisors: Khairallah, Antoine
Keywords: Mercedes Benz me store, virtual experience, futuristic design, smart technology, intelligent mobility
Subjects: Interior design
Architecture--Technological innovations
Dissertations, Academic
University of Balamand--Dissertations
Issue Date: 2022
This project aims to create a modernized and highly developed ‘’ CLUB SHOP ‘’ concept in Beirut. The shop will function as a Mercedes Benz Me store and, it will be the first of its kind in the Middle East region. Therefore, the introduction of such a store will provide the fans of Mercedes Benz (MB) with a personal and easier access to the brands’ products. In addition, this project will study various car makers retail shops and propose a high-end technology and innovative club store that includes all the major MB divisions in a single space. So, it will enable a unique first-hand encounter with the brand and create a gateway into the future of integrated and intelligent mobility. The space will be the meeting point of the real and virtual world, where emotion and technology blend together and transcend the customer to concept of modern luxury. This enhanced facility offers not only an outstanding retail experience to visitors interested in the latest merchandise but also welcomes customers welling to purchase Mercedes cars. The members stepping in can experience the brand interactively due to digital touch tables or, can even envision their dream car through virtual reality and undertake test drives.
Includes bibliographical references (p. 35-41)
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Type: Project
Appears in Collections:UOB Theses and Projects

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