Please use this identifier to cite or link to this item: https://scholarhub.balamand.edu.lb/handle/uob/5050
Title: Le Tournant Hotel and Resort for all seasons
Authors: Yammine, Karen
Advisors: Issa, Dima 
Keywords: Advertisement, hotel, marketing, campaign, guests
Subjects: Public relations
Management
Dissertations, Academic
University of Balamand--Dissertations
Issue Date: 2020
Abstract: 
This project is designed to create an integrated marketing campaign to generate activity during the dead seasons to motivate people all over Lebanon to visit Le Tournant Hotel & Resort all year long. The implementation of different monthly offers motivated guests to stay at the hotel. These marketing campaigns promoted a healthier lifestyle in the heart of the mountain where guests benefited from hiking trips, agricultural trips, and many more activities. The campaigns increased the brand awareness because the hotel page has gained new followers who took action and reserved a room at the hotel. The promotion also increased traffic because many people have visited Le Tournant’s website and called the reception to reserve a room at the hotel. In addition, social media marketing made people look at the hotel even when they weren't thinking about staying there. These campaigns have increased the percentage of guests and increased the work flow which has affected the hotel positively.
Description: 
Includes bibliographical references (p. 27-29)
URI: https://scholarhub.balamand.edu.lb/handle/uob/5050
Ezproxy URL: Link to full text
Type: Project
Appears in Collections:UOB Theses and Projects

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