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Title: Improving efficiency in startup enterprises (evidence from Lebanon)
Authors: Shaarani, Abdul Karim El Masri El
Advisors: Cappelletti, Laurent
Datry, Frantz
Subjects: New business enterprises--Management
Business entreprises--Lebanon
Issue Date: 2018
Startup enterprises are considered to be one of the main pillars of economic infrastructures of nations and the governments depends on it in the creation of employment opportunities and increasing national productivity. In Lebanon, Small and Medium Enterprises, or SMEs, constitute 98% of whole companies and creates 72.8% of jobs in the market. However, a large percentage of startups in Lebanon fails within the first 5 years of operation. This study, in fact, aspires to find and apply a practical managerial methodology to provide sustainable improvement of startups performance for the ultimate purpose of increasing their survival and success chances. Our study is based on the Socio-Economic Approach to Management, or SEAM, which is an intervention research methodology. It was conducted on an advertising and production company in Lebanon. The intervention research approach we have adopted is a transformative approach to introduce efficiency improvement in startups. Based on SEAM change management approach, our purpose in this study is to recognize the dysfunctions in realistic and practical ways through the qualimetric analysis, extract the hidden costs generated from these dysfunctions, develop solutions for them, and implement these solutions with the help of a set of managerial tools offered by SEAM. Through this research, we were able to apply the basic concepts and principles of SEAM and we were able to achieve measurable improvement in the performance of the startup under study. This study was mainly concerned in the strategy generation and strategic implementation for startup enterprises and the impact of implementing a successful strategy in improving the efficiency and thus increasing the rate of success among startups.
Includes bibliographical references (p. [177]-[181]).
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Ezproxy URL: Link to full text
Type: Thesis
Appears in Collections:UOB Theses and Projects

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