Business development of banking sector through seam methodology : case of Lebanese banking

Abstract

Banks frequent need is to enable value rearrangement processes. "To decrease costs and simultaneously enhance customer utility, banks are increasingly focusing on their individual core capabilities while exploring different sourcing options for non-core capabilities. Consequently, they are disaggregating their value chain into independently operable functional units. As communication capabilities reach higher levels of performance and reliability, these functional units are combined across corporate borders." (Homann et al., 2004, p.34). Bank X is weighted with rule and security and, thus, these are traditional organizations. In any case, their contemporary environment progressively remunerates organizational agility. Client needs are developing. Thusly, nowadays bank X is headed to constantly broaden its scope of various activities and services to meet ceaselessly changing client requests which includes joint effort with associates, and even competitors. These new items, activities, services, and relationship regularly require grasping new data frameworks or undertaking frameworks integration, redevelopment, and adjustment. Constantly redeveloping these banking frameworks implies that even the most preservationist banking firms are headed to progress from traditional development towards more agile approaches. From this perspective, the need to enhance business development becomes a significant governance and vital concern in banks. Our study is based on the Socio-Economic Approach to Management (SEAM), an intervention research methodology conducted in a private bank in Lebanon. The intervention research approach we implement is a transformative approach to introducing change in the organization. SEAM is successful because of the implicit use of the elements of transformative learning in SEAM interventions. In SEAM, the objective is to enable managers to change the way they understand management, by supplanting the customary administration display with the one that is formed by financial hypothesis. SEAM focus on both people and economic aspects of the organization, developing human potential which is the source to increasing organizational value, identifying dysfunctions and calculating hidden costs and expedite new typology into bank X future work.