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|Title:||Sustaining profitability in the marketing industry in Saudi Arabia through socio-economic approach to management (SEAM) implementation||Authors:||Saba, Habib E.||Advisors:||Tabchoury, Patrick
|Subjects:||Management--Economic aspects--Saudi Arabia
Management--Social aspects--Saudi Arabia
Since early 2015, the Saudi economy is facing difficulties and many companies are in the danger zone, thus leading to massive losses in profitability; where the first sector to get affected in any crisis is the marketing communication consultancy field. The agency under study openly welcomed the application of the socio-economic approach to management intervention in order for the management to comprehend the reasons why behind these losses, to grasp the root causes of the problems, highlight dysfunctions, transform hidden costs into potentials and prevent them from reemerging again; all of this was to sustain profitability rates and prevent closure of the operation. Within this preliminary educational intervention research, we will highlight the main results achieved and the aspiration for the future research that will take place in order for us to be able to generalize our findings.
Includes bibliography (p. 227-243).
Defense Committee: President of the committee: - Bruno COHANIER, Professor, EADA Business School, Barcelona, External examiner Directors of research: -Field supervisor: Dr. Patrick TABCHOURY,co-director of the DBA program, University of Balamand -Pedagogic supervisor: Véronique ZARDET, professor of management, iaelyon (University of Lyon 3) and Iseor research center External examiners: - Amandine SAVALL, Ph. D., director of research at Iseor research center - Donabelle ZAKKOUR, professor of management at the Lebanese University - Mohammed YAMAM, Practitioner, Company A.
|URI:||https://scholarhub.balamand.edu.lb/handle/uob/3898||Rights:||This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder||Ezproxy URL:||Link to full text||Type:||Thesis|
|Appears in Collections:||UOB Theses and Projects|
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