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Title: Customer loyalty card : ABC case study
Authors: Bitar, Edgar
Mokbel, Rayane
Advisors: Khoueiry, Bassam
Subjects: Consumer behavior--Lebanon--Case studies
Customer relations--Lebanon--Case studies
Shopping malls--Lebanon--Case studies
Issue Date: 2013
This project examines the customer behavior towards ABC as a Mall & more specifically the privileged card holder. The major finding of the Research is that a consistent relation exists between ABC privilege card holder & loyalty. However some customers carry the privilege card for prestige purposes, and some are frequent shoppers but refuse the idea of being members of any loyalty program. Chapter 1 introduces the major key Research questions whereas Chapter 2 offers a review of the literature on the attitude of the customer toward loyalty programs & privilege card. The methodology used is described in Chapter 3, while Chapter 4 exposes the analysis of the main results. The final Chapter consists of the findings and major recommendations.
Includes bibliographical references (p. 33-34).

Supervised by Dr. Bassam Khoueiry.
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Ezproxy URL: Link to full text
Type: Project
Appears in Collections:UOB Theses and Projects

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