Corporate social responsibility practices in the aviation industry

Abstract

This research study seeks to provide an overview of Corporate Social Responsibility hereby called CSR and to examine the importance of CSR activities and practices in the aviation industry. In this context, Lebanon was chosen as an ideal background and more particularly five major airlines that provide a global perspective. Thus, it was evident to investigate the impact of the corporate image on the companies stakeholders, more specifically to investigate the effect of CSR on their clients purchasing decision, by gathering primary and secondary data as both were needed to create an overview of the extant situation. The empirical stage of the study was developed through a cross-sectional study based on quantitative data. This latter was collected from Lebanese travellers through an exploratory structured questionnaire. The collected quantitative data were analyzed via using the SPSS program (Statistical Package for the SocialSciences) version 21.0. Research findings show that CSR procedures for aviation industry do significantlyinfluence the companies corporate image. However, people who have not heard about CSR procedures aremore likely to fly with the cheapest prices companies while people who have heard about CSR procedures are more likely to fly with socially responsible companies, even if the price of the ticket is above average.