UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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Department of Business Administration
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Department of Business Administration
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OrgUnit's Researchers publications
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Results 1-2 of 2 (Search time: 0.0 seconds).
| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2014 | Political colors effect on consumption | Khayr Yaacoub, Hala ; Najjar, Rania Al; Saab, Gretta |
| 2 | 2014 | The role of political colors in consumer behavior | Khayr Yaacoub, Hala ; Saab, Gretta ; Najjar, Rania |