UOBScholar Hub

UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.

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Faculty of Medicine

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Organization name

Faculty of Medicine

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Author

1 Kabbara, Abdallah
1 Nehme, Ziad

Department

1 Department of Business Administration

Subject

1 Brand name products--Marketing

Date issued

1 2007

Refined By:

Faculty: Faculty of Business and Management

Subject: Consumer behavior

Results 1-1 of 1 (Search time: 0.0 seconds).

	Issue Date	Title	Author(s)
1	2007	Successful brand building	Nehme, Ziad ; Kabbara, Abdallah