UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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https://scholarhub.balamand.edu.lb/handle/uob/725| Title: | Opinion leaders in 2018- advertising and public relations | Authors: | Khoury, Josiane El Farah, Diala |
Affiliations: | Department of Mass Media and Communication | Issue Date: | 2018 | Part of: | International Journal of Arts and Sciences | Conference: | International Journal of Arts and Sciences (IJAS) Conference (6 Nov 2018 : University of London, London) | Description: | International Journal of Arts and Sciences, Volume 11, No. 1, 2018. |
URI: | https://scholarhub.balamand.edu.lb/handle/uob/725 | Type: | Conference Paper |
| Appears in Collections: | Department of Mass Media and Communication |
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