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Title: Instagram campaign : home medical center
Authors: Muhialdin, Dima
Advisors: Danawi, Dima
Keywords: integrated marketing, advertising, social media, marketing, content
Issue Date: 2021
With the existence of media, advertising is shifting to Integrated Marketing Campaigns for higher reach, increase profits, and better engagement. Integrated marketing campaign comes from the word integrate. Combination of multiple channels such as visual videos, content, guirella marketing, public relations and social media in order to promote a specific message to specific audience.
In this project, we have decided to follow the marketing techniques in order to achieve a successful campaign with our targeted goals. Marketing campaign for my project, embarked on an initiative to transform the lack of digital marketing success, to a better corporate digital marketing system and to gain process plan marketing flow.
Throughout this report, theoretical frameworks, implementation content, media plan, and results will be provided.
Includes bibliographical references (p. 15)
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Ezproxy URL: Link to full text
Type: Project
Appears in Collections:UOB Theses and Projects

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