UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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https://scholarhub.balamand.edu.lb/handle/uob/5138| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ajami, Joseph | en_US |
| dc.contributor.author | Chehade, Jana | en_US |
| dc.date.accessioned | 2021-08-02T09:53:21Z | - |
| dc.date.available | 2021-08-02T09:53:21Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | https://scholarhub.balamand.edu.lb/handle/uob/5138 | - |
| dc.description | Includes bibliographical references (p. 27-28) | en_US |
| dc.description.statementofresponsibility | by Jana Chehade | en_US |
| dc.format.extent | 1 online resource (vii, 39 pages) : ill., tables | en_US |
| dc.language.iso | eng | en_US |
| dc.rights | This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder | en_US |
| dc.subject.lcsh | Communication in marketing--Case studies | en_US |
| dc.subject.lcsh | Marketing--Planning | en_US |
| dc.subject.lcsh | Dissertations, Academic | en_US |
| dc.subject.lcsh | University of Balamand--Dissertations | en_US |
| dc.title | Integrated marketing communications plan for doctor Johnny Youssef's clinic | en_US |
| dc.type | Project | en_US |
| dc.contributor.corporate | University of Balamand | en_US |
| dc.contributor.department | Department of Mass Media and Communication | en_US |
| dc.contributor.faculty | Faculty of Arts and Sciences | en_US |
| dc.contributor.institution | University of Balamand | en_US |
| dc.date.catalogued | 2021-08-02 | - |
| dc.description.degree | MA in Mass Communications | en_US |
| dc.description.status | Published | en_US |
| dc.identifier.ezproxyURL | http://ezsecureaccess.balamand.edu.lb/login?url=http://olib.balamand.edu.lb/projects_and_theses/290090.pdf | en_US |
| dc.identifier.OlibID | 290090 | - |
| dc.provenance.recordsource | Olib | en_US |
| Appears in Collections: | UOB Theses and Projects | |
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