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dc.contributor.advisorKuran, Oumayaen_US
dc.contributor.authorMakkouk, Nalaen_US
dc.descriptionIncludes bibliographical references (p. 66-74)en_US
dc.description.abstractIn this continuously changing business environment, organizations are struggling to retain top talents. A strong employer brand helps organizations in determining and communicating their distinctive values as an employer of choice. From this perspective, the aim of the study was to explore the values that most attract academicians in Lebanese private higher education institutions and to furtherly study the relationship between employer branding dimensions and employee retention. Drawing from social exchange and reciprocity theories that were used to proceed in this quantitative study, data was purposely collected from 215 academicians from the top 4 ranked private Lebanese higher education institutions adhering to the American patterns in teaching. Results obtained the most important determinant in predicting a strong employer brand for these institutions, which is the development value, as it showed to have a significant perceived importance for academic staff, to be attracted to an employing institution. Further findings revealed that the social value, interest value, and application values have a significant relation with employee retention. As for future research it is recommended to combine quantitative with qualitative approaches, as it would contribute to higher reliability of results.en_US
dc.description.statementofresponsibilityby Nala Makkouken_US
dc.format.extent1 online resource (x, 74 pages) : ill., tablesen_US
dc.rightsThis object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holderen_US
dc.subjectEmployer branding, employee retention, higher education institutionsen_US
dc.subject.lcshEmployee retention--Lebanon--Case studiesen_US
dc.subject.lcshProfessional employeesen_US
dc.subject.lcshDissertations, Academicen_US
dc.subject.lcshUniversity of Balamand--Dissertationsen_US
dc.titleExploring employer branding dimensions for successful attraction and retention of scholars in Lebanese private higher education institutionsen_US
dc.contributor.corporateUniversity of Balamanden_US
dc.contributor.facultyFaculty of Business and Managementen_US
dc.contributor.institutionUniversity of Balamanden_US
dc.description.degreeMaster in Human Resources Management (MHRM)en_US
Appears in Collections:UOB Theses and Projects
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