Please use this identifier to cite or link to this item:
|Title:||Exploring employer branding dimensions for successful attraction and retention of scholars in Lebanese private higher education institutions||Authors:||Makkouk, Nala||Advisors:||Kuran, Oumaya||Keywords:||Employer branding, employee retention, higher education institutions||Issue Date:||2021||Abstract:||
In this continuously changing business environment, organizations are struggling to retain top talents. A strong employer brand helps organizations in determining and communicating their distinctive values as an employer of choice. From this perspective, the aim of the study was to explore the values that most attract academicians in Lebanese private higher education institutions and to furtherly study the relationship between employer branding dimensions and employee retention.
Drawing from social exchange and reciprocity theories that were used to proceed in this quantitative study, data was purposely collected from 215 academicians from the top 4 ranked private Lebanese higher education institutions adhering to the American patterns in teaching. Results obtained the most important determinant in predicting a strong employer brand for these institutions, which is the development value, as it showed to have a significant perceived importance for academic staff, to be attracted to an employing institution. Further findings revealed that the social value, interest value, and application values have a significant relation with employee retention. As for future research it is recommended to combine quantitative with qualitative approaches, as it would contribute to higher reliability of results.
Includes bibliographical references (p. 66-74)
|URI:||https://scholarhub.balamand.edu.lb/handle/uob/5110||Rights:||This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder||Type:||Project|
|Appears in Collections:||UOB Theses and Projects|
Show full item record
checked on Oct 23, 2021
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.