UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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https://scholarhub.balamand.edu.lb/handle/uob/4112| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Menassa, Elie | en_US |
| dc.contributor.author | Andraos, Amira-Salwa | en_US |
| dc.date.accessioned | 2020-12-23T14:40:22Z | - |
| dc.date.available | 2020-12-23T14:40:22Z | - |
| dc.date.issued | 2006 | - |
| dc.identifier.uri | https://scholarhub.balamand.edu.lb/handle/uob/4112 | - |
| dc.description | Includes bibliographical references (p. 124-127). | en_US |
| dc.description | Supervised by Dr. Elie Menassa. | en_US |
| dc.description.statementofresponsibility | by Amira-Salwa Andraos | en_US |
| dc.format.extent | vii, 140 p. :ill., tables ;30 cm +2 CD-Rom (4 3/4 in.) | en_US |
| dc.language.iso | eng | en_US |
| dc.rights | This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder | en_US |
| dc.subject.lcsh | Brand name products--Management | en_US |
| dc.title | Branding in the Lebanese energy drink market : the case of Red Bull | en_US |
| dc.type | Thesis | en_US |
| dc.contributor.corporate | University of Balamand | en_US |
| dc.contributor.department | Department of Business Administration | en_US |
| dc.contributor.faculty | Faculty of Business and Management | en_US |
| dc.contributor.institution | University of Balamand | en_US |
| dc.date.catalogued | 2007-03-01 | - |
| dc.description.degree | Master in Business Administration (MBA) | en_US |
| dc.description.status | Published | en_US |
| dc.identifier.OlibID | 79949 | - |
| dc.provenance.recordsource | Olib | en_US |
| Appears in Collections: | UOB Theses and Projects | |
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