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dc.contributor.advisorNajjar, Doraen_US
dc.contributor.authorShikhani, Miguelen_US
dc.contributor.authorSamaan, Fouaden_US
dc.contributor.authorMaroun, Jaden_US
dc.descriptionIncludes bibliographical references (p. 52-62).en_US
dc.descriptionSupervised by Dr. Dora Najjar.en_US
dc.description.abstractThis research aims to provide evidence about the online shopping status, effects and challenges in Lebanon. In particularly, it explores the online shopping prominence through the retailers point of view. For this purpose, online shopping status, technological needs and best practices were covered in the literature review concerning European, American and some Arab countries. A mono-qualitative analysis through semi-structured interviews with multichannel retailers in Lebanon allows for the study conclusion to be made. It was found from the interview analysis that the online shopping in Lebanon is at its beginning stages. Companies are adopting it mainly for advertisement and product promotion more than for online sales. Moreover, the poor internet infrastructure, limited available online payments choices and poor delivery made the online success very primitive compared to other countries. Further research through a quantitative survey should be done to take the customers point of view.en_US
dc.description.statementofresponsibilityby Miguel Shikhani, Fouad Samaan, Jad Marounen_US
dc.format.extentvii, 67 p. :tables ;30 cmen_US
dc.rightsThis object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holderen_US
dc.subject.lcshElectronic commerce--Lebanonen_US
dc.titleThe online retail status in Lebanonen_US
dc.contributor.departmentDepartment of Business Administrationen_US
dc.contributor.facultyFaculty of Business and Managementen_US
dc.contributor.institutionUniversity of Balamanden_US
dc.description.degreeMaster in Business Administration (MBA)en_US
Appears in Collections:UOB Theses and Projects
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