Please use this identifier to cite or link to this item:
DC FieldValueLanguage
dc.contributor.advisorNasr, Najoieen_US
dc.contributor.authorKabbara, Nouren_US
dc.contributor.authorSaleh, Jihaneen_US
dc.descriptionIncludes bibliographical references (p. 33-37).en_US
dc.descriptionSupervised by Dr. Najoie Nasr.en_US
dc.description.abstractPurpose: The aim of this study is to understand the antecedents that affect Lebanese women's post-purchase of counterfeit handbags. Design/Methodology/Approach: This study is an exploratory one, with a quantitative research done through online surveys, targeting Lebanese women, aged 16 years and above who have purchased a counterfeit handbag. 324 filled out the questionnaire, yet only 106 had the characteristics of female and past purchase of a counterfeit handbag. The scales were taken from previous researches by Yoo and Lee (2009) and Juggessur (2011). Findings: The antecedents explored to effect post-purchase of counterfeit handbags were Economic Benefits, Hedonic Benefits, and Materialism & Conspicuous Consumption. The tests used to identify relationships were Chi-square, t-tests, simple and multiple regressions. While the Economic and Hedonic Benefits were found to have an effect on post-purchase namely overall satisfaction, Materialism & Conspicuous Consumption did not. Originality/Value: To shed a light on the purchase of counterfeit handbags in Lebanon and the attitudes of consumers after purchasing the counterfeits. While other researchers focused on the intention to purchase counterfeit handbags, we took actual purchasers and focused on their post-purchasing attitudes. Keywords: Counterfeit Handbags, Luxury Handbags, Post-Purchase, Materialism, Conspicuous Consumption, Hedonic Benefits, Economic Benefits, Usage, and Satisfaction. Paper Type: Field Project.en_US
dc.description.statementofresponsibilityby Nour Kabbara, Jihane Salehen_US
dc.format.extentviii, 81 p. :ill., tables ;30 cmen_US
dc.rightsThis object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holderen_US
dc.subject.lcshConsumers--Lebanon--Attitudes--Case studiesen_US
dc.subject.lcshCounterfeits and counterfeiting--Social aspectsen_US
dc.titleAntecedents of post-purchase of counterfeit handbags in Lebanonen_US
dc.contributor.departmentDepartment of Business Administrationen_US
dc.contributor.facultyFaculty of Business and Managementen_US
dc.contributor.institutionUniversity of Balamanden_US
dc.description.degreeMaster in Business Administration (MBA)en_US
Appears in Collections:UOB Theses and Projects
Show simple item record

Record view(s)

checked on Nov 30, 2021

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.