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Title: Smartphones war
Authors: Naji, Houda
Kheir, Issa
Advisors: Semaan, Nabil 
Subjects: Smartphones
Issue Date: 2013
The increasing availability of smartphone today left the consumer with a hard decision to make about which smartphone is the best out there. We can see that the consumer is being played by the advertising and marketing campaigns executed by the big companies and basing his decisions on them rather than on what the smartphone really got to offer. In this study will be choosing the best smartphone in the market based on the actual features of the device rather than his brand or marketing campaign. Decision making methods are used to find the winner.
Includes bibliographical references (p.65).

Supervised by Dr. Nabil Semaan.
Rights: This object is protected by copyright, and is made available here for research and educational purposes. Permission to reuse, publish, or reproduce the object beyond the personal and educational use exceptions must be obtained from the copyright holder
Ezproxy URL: Link to full text
Type: Project
Appears in Collections:UOB Theses and Projects

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