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Hajjar, Samer

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General

Full Name
Hajjar, Samer
Title
Assistant Professor
Category
Full time faculty
 
Department
 
Faculty
 
UOB Email
 
Other emails
 
UOB Author ID
A02712
 
Campus
Koura
 
UOB join date
29-08-2016
 
End Date
31-08-2022
 
Phone Extension
3853
 

Publications

Results 1-12 of 12 (Search time: 0.0 seconds).

Issue DateTitleAuthor(s)
12020An analysis of factors affecting mobile banking adoptionHajjar, Samer ; Ouaida, Fadila
22021Artificial intelligence in marketing education programsHajjar, Samer ; Karam, Scarlett; Borna, Shaheen
329-Mar-2022Attitudes toward femvertising in the middle east: the case of LebanonHajjar, Samer 
42-Jan-2022Digital marketing jobs: What are recruiters looking for?Hajjar, Samer 
52018An empirical test of a model of resistance to political marketingHajjar, Samer 
62020Examining Lebanese consumers' negative attitudes toward banksHajjar, Samer 
72020Exploring the effects of social media addiction on consumer behaviourHajjar, Samer 
82021How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotelsLaurent B. Yacoub ; Hajjar, Samer 
92020Identifying the drivers of resistance to corporate social responsibility: the case of lebanese SMEsHajjar, Samer ; Ouaida, Fadila
102022Impact of electronic word-of-mouth on brand relationship and purchase intention: the case of the smartphone industryHajjar, Samer 
113-Aug-2022Investigating the causes and consequences of addiction to high-Tech brandsHajjar, Samer ; Kaskas, Mariam; Tlaiss, Salma
122018La contestation de la publicité environnementale: perceptions des consommateurs et point de vue des professionnelsHajjar, Samer ; Dekhili, Sihem