UOBScholar Hub

UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.

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Hajjar, Samer

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General

Full Name

Hajjar, Samer

Title

Assistant Professor

Category

Full time faculty

Department

Department of Business Administration

Faculty

Faculty of Business and Management

UOB Email

samer.hajjar@balamand.edu.lb

Other emails

samerhajjar1@hotmail.com

UOB Author ID

A02712

Campus

Koura

UOB join date

29-08-2016

End Date

31-08-2022

Phone Extension

3853

Publications

All

Articles

Conf. Papers & Presentations

Books & Book Chapters

Others

Author

Subject

Date issued

10 2020 - 2025
2 2010 - 2019

Type

12 Journal Article

Results 1-12 of 12 (Search time: 0.0 seconds).

	Issue Date	Title	Author(s)
1	2020	An analysis of factors affecting mobile banking adoption	Hajjar, Samer ; Ouaida, Fadila
2	2021	Artificial intelligence in marketing education programs	Hajjar, Samer ; Karam, Scarlett; Borna, Shaheen
3	29-Mar-2022	Attitudes toward femvertising in the middle east: the case of Lebanon	Hajjar, Samer
4	2-Jan-2022	Digital marketing jobs: What are recruiters looking for?	Hajjar, Samer
5	2018	An empirical test of a model of resistance to political marketing	Hajjar, Samer
6	2020	Examining Lebanese consumers' negative attitudes toward banks	Hajjar, Samer
7	2020	Exploring the effects of social media addiction on consumer behaviour	Hajjar, Samer
8	2021	How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotels	Laurent B. Yacoub ; Hajjar, Samer
9	2020	Identifying the drivers of resistance to corporate social responsibility: the case of lebanese SMEs	Hajjar, Samer ; Ouaida, Fadila
10	2022	Impact of electronic word-of-mouth on brand relationship and purchase intention: the case of the smartphone industry	Hajjar, Samer
11	3-Aug-2022	Investigating the causes and consequences of addiction to high-Tech brands	Hajjar, Samer ; Kaskas, Mariam; Tlaiss, Salma
12	2018	La contestation de la publicité environnementale: perceptions des consommateurs et point de vue des professionnels	Hajjar, Samer ; Dekhili, Sihem