UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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Hajjar, Samer
Full Name
Hajjar, Samer
Title
Assistant Professor
Category
Full time faculty
Department
UOB Email
Other emails
UOB Author ID
Campus
Koura
UOB join date
29-08-2016
End Date
31-08-2022
Phone Extension
3853
Type
Results 1-5 of 5 (Search time: 0.0 seconds).
| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2018 | Why do consumers negatively evaluate green advertising? | Hajjar, Samer ; Dekhili, Sihem |
| 2 | 2017 | Peut-on utiliser la provocation dans les publicité environnementale ? | Hajjar, Samer ; Dekhili, Sihem |
| 3 | 2018 | La contestation de la publicité environnementale: perceptions des consommateurs et point de vue des professionnels | Hajjar, Samer ; Dekhili, Sihem |
| 4 | 2019 | Examining the impact of provocation in green advertising on consumers' attitudes and perceptions | Hajjar, Samer ; Dekhili, Sihem |
| 5 | 2016 | The effectiveness conditions for a responsible environmental communication | Hajjar, Samer ; Dekhili, Sihem |