Full Name
Hajjar, Samer
Assistant Professor
Full time faculty
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Results 1-20 of 22 (Search time: 0.0 seconds).

Issue DateTitleAuthor(s)
12018Why do consumers negatively evaluate green advertising?Hajjar, Samer ; Dekhili, Sihem
22013Upgrading the performance of a BMW Si engineHajjar, Samer ; Chaaban, Mohamad; Abou Hasna, Firas
32018The political marketing guideHajjar, Samer 
42017Peut-on utiliser la provocation dans les publicit√© environnementale ?Hajjar, Samer ; Dekhili, Sihem
52018La contestation de la publicit√© environnementale: perceptions des consommateurs et point de vue des professionnelsHajjar, Samer ; Dekhili, Sihem
63-Aug-2022Investigating the causes and consequences of addiction to high-Tech brandsHajjar, Samer ; Kaskas, Mariam; Tlaiss, Salma
72022Impact of electronic word-of-mouth on brand relationship and purchase intention: the case of the smartphone industryHajjar, Samer 
82020Identifying the drivers of resistance to corporate social responsibility: the case of lebanese SMEsHajjar, Samer ; Ouaida, Fadila
92018How french consumers perceive the ethnic products: the case of nike hijabHajjar, Samer ; Ouaida, Fadila
102021How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotelsLaurent B. Yacoub ; Hajjar, Samer 
112020Exploring the effects of social media addiction on consumer behaviourHajjar, Samer 
122019Examining the impact of provocation in green advertising on consumers' attitudes and perceptionsHajjar, Samer ; Dekhili, Sihem
132020Examining Lebanese consumers' negative attitudes toward banksHajjar, Samer 
142018An empirical test of a model of resistance to political marketingHajjar, Samer 
152016The effectiveness conditions for a responsible environmental communicationHajjar, Samer ; Dekhili, Sihem
162018Drivers of resistance to lebanese political marketing campaigns: an exploratory analysisHajjar, Samer 
172-Jan-2022Digital marketing jobs: What are recruiters looking for?Hajjar, Samer 
1829-Mar-2022Attitudes toward femvertising in the middle east: the case of LebanonHajjar, Samer 
192021Artificial intelligence in marketing education programsHajjar, Samer ; Karam, Scarlett; Borna, Shaheen
202020An analysis of factors affecting mobile banking adoptionHajjar, Samer ; Ouaida, Fadila