UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
Submit your Publication
Department of Business Administration
Organization name
Department of Business Administration
Parent OrgUnit
OrgUnit's Researchers publications
(Dept/Workgroup Publication)
Type
Results 1-5 of 5 (Search time: 0.0 seconds).
| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2016 | The effectiveness conditions for a responsible environmental communication | Hajjar, Samer ; Dekhili, Sihem |
| 2 | 2019 | Examining the impact of provocation in green advertising on consumers' attitudes and perceptions | Hajjar, Samer ; Dekhili, Sihem |
| 3 | 2018 | La contestation de la publicité environnementale: perceptions des consommateurs et point de vue des professionnels | Hajjar, Samer ; Dekhili, Sihem |
| 4 | 2017 | Peut-on utiliser la provocation dans les publicité environnementale ? | Hajjar, Samer ; Dekhili, Sihem |
| 5 | 2018 | Why do consumers negatively evaluate green advertising? | Hajjar, Samer ; Dekhili, Sihem |