Department of Business Administration
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Department of Business Administration
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Results 1-6 of 6 (Search time: 0.0 seconds).
Issue Date | Title | Author(s) | |
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1 | 2018 | Drivers of resistance to lebanese political marketing campaigns: an exploratory analysis | Hajjar, Samer |
2 | 2018 | An empirical test of a model of resistance to political marketing | Hajjar, Samer |
3 | 2018 | How french consumers perceive the ethnic products: the case of nike hijab | Hajjar, Samer ; Ouaida, Fadila |
4 | 2018 | La contestation de la publicité environnementale: perceptions des consommateurs et point de vue des professionnels | Hajjar, Samer ; Dekhili, Sihem |
5 | 2018 | The political marketing guide | Hajjar, Samer |
6 | 2018 | Why do consumers negatively evaluate green advertising? | Hajjar, Samer ; Dekhili, Sihem |