UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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Browsing by Author Farah, Diala
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Loyalty to the logo, the slogan and the package: the Lebanese case | Khoury, Josiane El ; Farah, Diala |
| 2015 | Loyalty to the logo, the slogan, and the package at Gandour : case studies : Tarboosh, Unica, Dabke | Farah, Diala |
| 2018 | Opinion leaders in 2018- advertising and public relations | Khoury, Josiane El ; Farah, Diala |