UOBScholar Hub
UOB Libraries created the UOBScholar Hub, an Institutional Repository (IR) for archiving and collecting all the research output of the UOB community. It aims to improve the visibility, usage and impact of research conducted at UOB. Materials included are: academic journal articles, conference papers and presentations, books and book chapters, ongoing research papers, reports and patents.
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Browsing by Author Hajjar, Samer
Showing results 22 to 28 of 28
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2018 | La contestation de la publicité environnementale: perceptions des consommateurs et point de vue des professionnels | Hajjar, Samer ; Dekhili, Sihem |
| 2018 | Mobile banking adoption in Lebanon | Kamaledine, Zaher |
| 2017 | Peut-on utiliser la provocation dans les publicité environnementale ? | Hajjar, Samer ; Dekhili, Sihem |
| 2018 | The political marketing guide | Hajjar, Samer |
| 2020 | Should we integrate AI in business education programs? | Karam, Scarlett |
| 2013 | Upgrading the performance of a BMW Si engine | Hajjar, Samer ; Chaaban, Mohamad; Abou Hasna, Firas |
| 2018 | Why do consumers negatively evaluate green advertising? | Hajjar, Samer ; Dekhili, Sihem |