Showing results 6 to 25 of 28
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| Issue Date | Title | Author(s) |
| 2-Jan-2022 | Digital marketing jobs: What are recruiters looking for? | Hajjar, Samer |
| 2018 | Drivers of resistance to lebanese political marketing campaigns: an exploratory analysis | Hajjar, Samer |
| 2019 | Effect of electronic word of mouth on brand relationship and purchase intention | Haidar, Santa; Deeb, Ramy |
| 2016 | The effectiveness conditions for a responsible environmental communication | Hajjar, Samer ; Dekhili, Sihem |
| 2018 | An empirical test of a model of resistance to political marketing | Hajjar, Samer |
| 2020 | Examining Lebanese consumers' negative attitudes toward banks | Hajjar, Samer |
| 2019 | Examining the impact of provocation in green advertising on consumers' attitudes and perceptions | Hajjar, Samer ; Dekhili, Sihem |
| 2020 | Exploring the effects of social media addiction on consumer behaviour | Hajjar, Samer |
| 2021 | How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotels | Laurent B. Yacoub ; Hajjar, Samer |
| 2020 | How do Lebanese consumers react toward women empowerment advertising campaigns? | Merhbi, Yasmine; Awad, Mira; Abi Saab, Melissa |
| 2018 | How french consumers perceive the ethnic products: the case of nike hijab | Hajjar, Samer ; Ouaida, Fadila |
| 2020 | Identifying the drivers of resistance to corporate social responsibility: the case of lebanese SMEs | Hajjar, Samer ; Ouaida, Fadila |
| 2022 | Impact of electronic word-of-mouth on brand relationship and purchase intention: the case of the smartphone industry | Hajjar, Samer |
| 2021 | The impact of influencer marketing on impulse buying behavior : a Lebanese consumer study | Zoghbi, Maria; Khoury, Mona |
| 3-Aug-2022 | Investigating the causes and consequences of addiction to high-Tech brands | Hajjar, Samer ; Kaskas, Mariam; Tlaiss, Salma |
| 2020 | Investigating the concept of brand addiction and its impact on life happiness and self-esteem | Kaskas, Mariam; Tlaiss, Salma |
| 2018 | La contestation de la publicité environnementale: perceptions des consommateurs et point de vue des professionnels | Hajjar, Samer ; Dekhili, Sihem |
| 2018 | Mobile banking adoption in Lebanon | Kamaledine, Zaher |
| 2017 | Peut-on utiliser la provocation dans les publicité environnementale ? | Hajjar, Samer ; Dekhili, Sihem |
| 2018 | The political marketing guide | Hajjar, Samer |
