Browsing by Author Hajjar, Samer


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Issue DateTitleAuthor(s)
201750 short stories and examples explaining basic concepts of MarketingHajjar, Samer 
2016Acquirers Market Performance : Pre versus Post-SOX 2002 PeriodsKassamany, T; Hajjar, Samer ; Menassa, Elie 
2019An analysis of factors affecting mobile banking adoptionHajjar, Samer ; Ouaida, Fadila
2021Artificial intelligence in marketing education programsHajjar, Samer ; Karam, Scarlett; Borna, Shaheen
2020Attitudes toward femvertising in the Middle East: the case of LebanonHajjar, Samer 
2018Drivers of resistance to Lebanese political marketing campaigns : An exploratory analysisHajjar, Samer 
2019Effect of electronic word of mouth on brand relationship and purchase intentionHaidar, Santa; Deeb, Ramy
2016The effectiveness conditions for a responsible environmental communicationHajjar, Samer ; Dekhili, Sihem
2018An Empirical Test of a Model of Resistance to Political MarketingHajjar, Samer 
2020Examining Lebanese consumers' negative attitudes toward banksHajjar, Samer 
2018Examining the Impact of Provocation in Green Advertising on Consumers' Attitudes and PerceptionsHajjar, Samer ; Dekhili, Sihem
2021How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotelsLaurent B. Yacoub ; Hajjar, Samer 
2020How do Lebanese consumers react toward women empowerment advertising campaigns?Merhbi, Yasmine; Awad, Mira; Abi Saab, Melissa
2018How French consumers perceive the ethnic products : the case of Nike HijabHajjar, Samer ; Ouaida, Fadila
2020Identifying the drivers of resistance to corporate social responsibility : the case of Lebanese SMEsHajjar, Samer ; Ouaida, Fadila
2020Investigating the concept of brand addiction and its impact on life happiness and self-esteemKaskas, Mariam; Tlaiss, Salma
2018La contestation de la publicité environnementale : perceptions des consommateurs et point de vue des professionnelsHajjar, Samer ; Dekhili, Sihem
2018Mobile banking adoption in LebanonKamaledine, Zaher
2017Peut-on utiliser la provocation dans les publicité environnementale ?Hajjar, Samer ; Dekhili, Sihem
2018The Political Marketing GuideHajjar, Samer